But like we said it came at a big risk and took some big kahunas on their part…so we commend you Nike! I know lots of other golf companies who wouldn’t touch this type of promotion in fear of failure. These heads (at cost) are not exepensive for them at all…so compared to running full page ads in golf mags which can run in the range of over $250,000 this was some super cheap advertising for Nike. So why should this move be commended and why is it so risky? Well for one it was an easy way to get the word out about their drivers not only quickly but also for a very cheap price tag. But there was a small and risky catch on their part…we had to test it head-to-head versus the Taylormade R9. So what was it you ask? Well…a couple months ago Nike sent MyGolfSpy and lots of other bloggers on the web a SQ Dymo driver for free to review. ![]() ![]() ![]() I gotta admit Nike Golf should be commended for their latest marketing move. GREAT MARKETING IDEA NIKE…BUT RISKY! (BIG PROPS)
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